Heavy snowfall arrives early in United States. Streets covered in thick layer of snow in Mayville, Wisconsin. Woman and child wearing winter clothing move on the snowy street. Cars buried under snow. A man shovels snow off his car with a snow shovel. Snowplow clears snow from street. Vehicular and pedestrian traffic on the snowy street. Snow covered trees at the backyard of a house.
A town in the United States. Automobile traffic on street. Brief view of a riverboat or steamboat on a river. Next scene is Main Street in Madison Wisconsin, with cars and trucks on street. Capitol building dome in Madison is visible in distance. Point of view from a moving vehicle of shops and businesses on West Main Street in Madison, Wisconsin. Businesses include The Drake; Fashion Shop; Chris Eckert; Edward Eckert at 125 and 127 W. Main Street. Next is "W. H. Hanger Plumbing and Heating at 123 West Main Street, Madison, Wisconsin. Then a Steak and Fried Chicken restaurant. Next is Margaret's Beauty Salon; Goodyear Tires; J.C. Penney Company. Scene changes to a house. A man comes out of a house carrying a fishing pole. Brief scene of two young men in a library.
The University of Wisconsin Badgers and the University of Illinois Fighting Illini college football teams play football on field in Madison Wisconsin competing for Big Ten honors. Huge crowd gathered to watch the match. The Wisconsin team wins by 28-7 over the Illinois team.
Football matches in California and Wisconsin. The USC (University of Southern California) Trojans play against the California Golden Bears in Los Angeles, California. The game in progress. The crowd cheers from the stands. The USC Trojans beat the California Golden Bears with a score of 10-0. In another game played between the Wisconsin's Badgers and the UCLA (University of California, Los Angeles), the UCLA wins with a score of 20-7 in Wisconsin.
Democratic Party primary contest activity in Wisconsin. A building in Wisconsin, identified as local headquarters for John F. Kennedy Presidential campaign. Next is a billboard advertising Hubert Humphrey for President. Views of several Kennedy and Humphrey political campaign posters. Cars in parking plade at a olling place. Inside, Wisconsin Democratic voters cast ballots in the primary election. Several views of voters coming and going at the polling place. Next, Republicans are seem gathered at the Republican Womens' National Conference in Washington, DC. Republican notables eating from box lunches, include H. Ross Perot; Senator Barry Goldwater; President and Mrs (Mamie) Eisenhower; Vice President Richard Nixon and his wife, Pat. Next, President Eisenhower and Vice President Nixon are seen onstage, together, as Ike prepares to speak, indorsing Nixon for President.
Rear Admiral, M.F. Draemel, Commandant of the Philadelphia Navy Yard, introduces Assistant Secretary of the Navy, Ralph, A. Bard, who speaks to large group of Navy Yard personnel and visitors and spectators. The occasion is the launching of the second USS Wisconsin (BB-64) on December 7, 1943.
Governor of Wisconsin, Walter S. Goodland and his wife are present. Mrs. Goodland is the official sponsor.