Large crowd gathers to celebrate the New Year (1937) in Times Square, New York City, United States. Numerous neon signs are seen. Examples include a "Planters Peanuts" sign that shows peanuts pouring from a package, and signs advertising product names such as: "Camels"and"Coca-Cola." A blinking "Vaudeville" sign is seen. The Criterion movie theater advertises a James Cagney film. Loews theater marquee announces Joan Crawford and Clark Gable appearing in the film "Love on the Run."
Large crowd gathers to celebrate the New Year, 1937, in Times Square, New York City, United States. People shouting and blowing horns. Neon signs advertise products such as "Coca-Cola." The Criterion movie theater (cinema) advertises a movie called "Great Guy" starring James Cagney. Loews State movie theater marquee announces the film "Love on the Run" starring Joan Crawford and Clark Gable.
A discussion between Harold Leclaire Ickes, Secretory Department of Interior, the USA and Fiorello H. LaGuardia, the Mayor of New York City. Mayor talks about housing funds for New York city to be raised to 15 million dollars. 11 August 1937.
The lights of Times Square as seen in the first few minutes of 1937. Neon signs advertise places and products, such as "Coca Cola" and "Planters Peanuts." A klieg light sweeps across the crowd, sporadically illuminating the revelers.
Mayor of New York City Fiorello LaGuardia addressing a massive crowd in front of the City Hall, New York. The crowd is of the electrical and mill workers of New York City who are on a strike in favour of there demands. The Mayor speaks out his message for the crowd. 1937.
New Year's celebration in Times Square, New York City, as 1937 begins. Neon signs dominate the scene. Examples read: "Planters Peanuts", "Coca-Cola", Camel Cigarettes, and others. The Criterion movie theater marquee reads: "Cagney." The Hotel Astor is seen. Celebrating crowd is shadowed, except for brief glimpse. Lighted advertisements for Chevrolet automobiles stream across the Times building. The advertisements are interrupted by a message reading: " The time is now 12:02."