Elevated and ground level views of a silver fox fur farm owned by Fromm Bros Nieman & Co (precursor to Fromm Family Pet Food company) in Thiensville, Wisconsin. Silver foxes seen near their pens. Five fur farmers pose, each holding a silver fox. Two fur farmers load silver foxes into a portable cage. Next scene shows female models displaying latest trends in fur coats made of silver fox pelts.
Patsy, a polar bear, and her eleventh cub are viewed by zoo visitors, and play in the outdoor exhibit at the Washington Park Zoo (later renamed the Milwaukee County Zoo) in Milwaukee, Wisconsin. (Note: Sultana was a famous polar bear at the Washington Park Zoo who had 11 cubs after introduction to the zoo in 1912. Some viewers have suggested that this bear is Sultana with one of her cubs. However, the March 12 1934 Universal Newsreels original documentation released to theaters with this newsreel reads specifically: "Milwaukee, Wis. -- Patsy, queen of the Arctic bruins at the Washington Park Zoo, introduces her eleventh child to the public."
Hundreds of union workers in Milwaukee, Wisconsin revolt in recognition of their union's demands. Workers walk out of the job crippling the surface transportation. Police interfere to maintain law and order.
The Washita River overflows its banks during floods in Clinton, Oklahoma. Floods make highways impassable, wreck hundreds of homes and cause damage. At Chippewa Falls in Wisconsin, Duncan Creek goes on rampage, wreaks great havoc.
Troops guard strike areas in the United States. Model village under surveillance of State troopers in Kohler, Wisconsin. Broken windows of a building. National Guardsmen patrol the streets to prevent rioting during the Truck men's strike in Minneapolis, Minnesota.
The University of Wisconsin Badgers and the University of Illinois Fighting Illini college football teams play football on field in Madison Wisconsin competing for Big Ten honors. Huge crowd gathered to watch the match. The Wisconsin team wins by 28-7 over the Illinois team.