Large crowd gathered to celebrate New Year (1937) in Times Square, New York City. Neon signs on buildings advertising many places including: "Parlors", "Leblang", and "Theater Ticket", The Rialto and Criterion theaters are seen, as is the Camel sign. Illuminated advertising messages move around the face of the Times Building. The crowds are seen from time to time, as they become illuminated for the camera.
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