Application of science in fact finding and gaining knowledge about human taste in United States
United States USA Date:1945 Duration:5 min 31 sec Sound:Yes
Highlights the importance and role of science in business. Application of science in gaining information about human desires to be used in marketing in business. General motors questionnaires being filled by a man and piles of questionnaires. Henry Weaver of the company talks about the importance of questionnaires and other tools to get knowledge about human desires, tastes and likes and dislikes. Men enter Morgan hall at Harvard Business School. A population sampling being conducted at the School. Men work on graphical divisions for data collection, samples being taken, data being classified and the outcome published in newspapers. Fortune magazine conducts a sample survey regarding the outcome of upcoming Presidential elections. Pollsters Gallup and Roper at work. Nearly 5,000 people being interviewed, data collected being worked upon and the outcome proves to be true with Franklin D. Roosevelt's victory. President Franklin D. Roosevelt after winning the election, Capitol and Congress. Various fact finding techniques being used in business. A book titled' Copy Testing ' brought out by Advertising research foundation. Scientific methods being used to find out human wants and tastes to make profits in business by using marketing as a tool to satisfy man's wants.
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