A beer drinking offer for Schepps Beer at the Texan Hotel in Dallas, Texas, 1935.
Sign out front of the building says "Look! All the Schepps beer you can drink. 60 cents per hour." . A man drinks beer at the bar where for 60 cents he may have as much beer as he can consume in 60 minutes. Several men use straws to drink beer from a pitcher at the same time. Men and women drink beer from huge mugs and salt their beer before drinking it. A group of men and women raise their mugs in toast as they congregate around a woman playing a piano.
From a 25 year retrospective in a newsreel dated July 14, 1960. (Note: Schepps Brewing Co. was founded in Dallas in 1934, and sold in 1935. In 1939, it became Time Brewing, Inc. and subsequently Dallas-Fort Worth Brewing Co. 1940-51.)
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