Exteriors of Max Factor's new makeup studio in Los Angeles, California. Make up artist Max Factor is greeted by various Hollywood stars like Anita Louse, May Robson, Binnie Barnes, band leader Ted Lewis, Tom Brown, Paula Stone, Tom Cavanaugh, Paul Ellis, Sophie Tucker, Chris Marie Meeker who was a stand in for Greta Garbo, Virginia Randall who doubled for Mae West, Pluma Noisom who stood in for Claudette Colbert. Stars get their make up done at the salon. A beauty parlor for men also. A woman gives beauty treatment to a man. Hollywood comedian Jimmy Durante looks into a mirror. He gets a facial done by a woman at the parlor. He jokes about the beauty treatment. From a November 14, 1960 newsreel recounting events from 25 years prior.

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