Golden Concrete Ceremony for the construction of the Sheraton Universal Hotel in Hollywood, Los Angeles. The base of the hotel under construction. Industrial leaders attend the Golden Concrete Ceremony. Jules C. Stein Chairman of the Music Corporation of America (MCA) addresses the people. A concrete mixer. People gathered wear hats. Concrete is poured in a container. People gathered stand and talk. Jules C. Stein makes a hand print on the concrete in the container. Women watch.