Opening scene shows a group of drum majorettes marching in the 1964 Macy's Thanksgiving Day parade. Camera views alternate between spectators lining sidewalks and the marchers. Some spectators hold young children up so they can see. Several clowns are seen in bright costumes. A huge balloon float flies overhead, tethered by marchers. A float from the Radio City Music Hall carries several women dressed in white costumes, who wave to the crowd. A huge Donald Duck balloon sails high above the street. A Humpty Dumpty float is seen. Children watch intently from sidelines. An elaborate special car (The Koach,created by Barris Kustom Industries) carries cast members Ed Gwynne (Herman) and Al Lewis (Grandpa) of the Munster family television show. Spectators holding balloons as they watch the parade. The climax of the parade is a huge float carrying Santa Claus past the Macy's flagship store, at 151 West 34th Street, where marching bands line both sides of the street in front of the store entrance, to greet Santa.
U.S. President Lyndon B. Johnson campaigning in New York City. A Car with a banner announcing that President Johnson will speak on the 50th anniversary of the International Ladies Garment Workers Union Medical Center, on June 6, 1964. President Johnson is seen with a huge crowd. People cheering. President Johnson mingles with the crowd and shakes hands with people. Photographers take pictures.
Helicopter lands on the roof of the PanAm building skyscraper in midtown Manhattan, New York City. View of skyscrapers amidst the New York City. A helicopter coming in to land on roof on the Pan Am building (now the MetLife building, at 200 Park Avenue, at East 45th Street). People watch from the ground. Cameramen record the landing. High altitude view of the skyscrapers. Men come out from the helicopter on the roof of skyscraper. The members of planning commission board the helicopter from the skyscraper. Pilot in cockpit. View of controls in cockpit of the New York Airways twin blade helicopter. The helicopter takes off.
Bus moving on 125th Street in Harlem, New York City, passes the Apollo theater. The theater marquee advertises Gloria Lynne, and the Jimmy Smith trio. The street is wet and parked cars along the curb show a dusting of snow. Up the street, the Loew's theater can be seen. Traffic in both directions on the street, including a large truck, and a small wheel loader construction machine. Closeup of the Apollo marquee, with illuminated lights circling its base. Poster at the entrance, with photograph of Gloria Lynne, and other featured acts. Beside the headliners, the poster mentions "The Wanderers," and "Kenny & Warren," and "Symphony Sid," who are pictured in the poster. Camera pans over the marquee area. Pedestrians walk past. Scene shifts to nearby Playland arcade. Coin-operated rides for children are shown near the entrance,including mechanical horse, automobile (dusted with snow), and helicopter rides. A Neon sign reads "Playland Admission Free. Shooting Gallery." Many cars drive on the street and pedestrians make their way across the street, between them, in the middle of the block. A bowling alley, named "Harlem Lanes," is advertised by a marquee that also touts a cocktail lounge, bar, and restaurant. A restaurant called "Palm Cafe," is seen, and above it a sign in office window reading "Beneficial Finance Loans." A street-level window advertises "Rudy Williams and his Rocking Combo." A Pawn shop advertises "Rhode Loans, Cash in a flash." Club Lido has a snow covered awning extended across the sidewalk and a sign above reading,""Lido Bar & Grill." View of the Reverend Oberia D. Dempsey's House of Hope and Upper Park Avenue Baptist Church on 125th Street. The main church entrance with schedule of services posted beside it. Camera focuses on the House of Hope sign, with messages calling for protection of women and children from the "Dreadful Narcotic Racket, and to rid Harlem from crime misery and fear. It also refers to the House of Hope as a Half-way-house and Rehabilitation Center for drug addicts coming from hospitals and other institutions. Sign cites Rev.O.D.Dempsey as Director, and Assemblyman Lloyd E. Dickens, as chairman, and appeals for support in their $100 thousand campaign. Another sign advertises the Mississippi Alabama Southern Relief Committee seeking to provide food, money, and clothing for the thousands of homeless and destitute.
Rock band-'The Beatles' arrives at New York City's John F. Kennedy Airport. A crowd of over three thousand teenagers at the airport terminal cheer for them. Four singers of the band descend from Pan Am “Yankee Clipper” flight 101 passenger aircraft. The Beatles are interviewed by press. The Beatles visit Central Park in Manhattan. Press photographers take photos.
The Shriners parade on Fifth Avenue in New York. Huge crowd gathers to watch the ongoing parade. 'Help Crippeled Children' written on one of the decorated parade vehicle. Children watch the parade. Men in uniform and colorful costumes participate in the parade. 'Boumi Temple' written on another vehicle. Motorcyclists on street. Man drives a small car. Men in clown's costumes.