Elevated and ground level views of a silver fox fur farm owned by Fromm Bros Nieman & Co (precursor to Fromm Family Pet Food company) in Thiensville, Wisconsin. Silver foxes seen near their pens. Five fur farmers pose, each holding a silver fox. Two fur farmers load silver foxes into a portable cage. Next scene shows female models displaying latest trends in fur coats made of silver fox pelts. The women in 1930s fashions show their fur coats and fur shawls.