The lights of Times Square as seen in the first few minutes of 1937. Neon signs advertise places and products, such as "Coca Cola" and "Planters Peanuts." A klieg light sweeps across the crowd, sporadically illuminating the revelers.
New Year's celebration in Times Square, New York City, as 1937 begins. Neon signs dominate the scene. Examples read: "Planters Peanuts", "Coca-Cola", Camel Cigarettes, and others. The Criterion movie theater marquee reads: "Cagney." The Hotel Astor is seen. Celebrating crowd is shadowed, except for brief glimpse. Lighted advertisements for Chevrolet automobiles stream across the Times building. The advertisements are interrupted by a message reading: " The time is now 12:02."
Large crowd gathers to celebrate the New Year (1937) in Times Square, New York City. Illuminated signs on buildings. Many neon signs advertise products, such as 'Planters Peanuts and 'Coca-Cola' . Two large klieg lights illuminate the crowd for the camera.
View of the U.S. National Archives Building, March 1936. in Washington, DC. Fortunately the city escaped damage from the great Potomac River flood. Next scenes cover damage caused due to a flood in Ohio, United States in January 1937. View of a weather vane in stiff winds. The level of the Ohio river rises. The flooded tributaries of the river. A map locates the flood affected areas. It depicts the high and low pressure areas. Map depicts heavy rains continuing for 20 days from January 6 to January 26, totaling 16 to 20 inches in the affected area.
People undertaking measures to beat the heat in the United States during the 1937 heat wave. People gather in a large number near the swimming pools. Children dive in the water and swim. Fountains erected in city streets where children gather to play. People pass through the street as water being sprinkled with the help of fountains. A female secretary wearing a bathing suit sits at a desk and takes dictation from a man. Inventor Horatio Casterbilt (or Casterbuilt) shows and wears a hat with a fan motor attached to it to keep his head cool. From a August 1962 newsreel depicting events 25 years earlier.
Large crowd gathered to celebrate New Year (1937) in Times Square, New York City. Neon signs on buildings advertising many places including: "Parlors", "Leblang", and "Theater Ticket", The Rialto and Criterion theaters are seen, as is the Camel sign. Illuminated advertising messages move around the face of the Times Building. The crowds are seen from time to time, as they become illuminated for the camera.
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