The funeral of American industrialist and business magnate Henry Ford. Crowd gathers around Saint Paul's Episcopal Cathedral (4800 Woodward Ave, Detroit, MI 48201, United States) in Detroit, Michigan. Funeral procession moves down the street and stops in front of the church. People enter the church. Ford family gets out of car and enters the church. Spectators, policemen and photographers on top of cars in front of the church. Policemen hold back the spectators. Mounted policemen hold back spectators along edge of street. Billboard in background for "Carlings Ale" located in front of a tall building with lettering on top identifying it as the "Maccabees Bldg." Crowd gathered in front of shops including "Auto Seat Covers" and "Perfect Cleaners. Cash and Carry" and "Business Sales" and "Rheaume's Lunch." Also "Commonwealth Bank" and "Miles Fox Co."
Ford promotional film. Man talks about the progress made by Ford in 1934. Views of Ford's Administration Building in United States. Henry Ford in conference with two other men. Reporter talks over prospects for 1935. Henry Ford says, "As far as we're concerned, the Depression is over....we'll build a million cars next year." Interviewer says, "Well that will do a lot to pull the country out of the Depression." Ford answers, "Well maybe we'll do better." Newspaper plant with newspaper printing presses rolling new edition. Views of several processes in printing newspaper. Headlines reads, 'Ford Will Build Million Cars in 1935', 'End of Depression seen in Ford Plant'.
View of several groups of people in homes, industry and office, talking about newspapers in United States reporting that Ford plans to build a million cars. Henry and Edsel Ford with a group of Ford executives at a dining table discuss plans. View of plants, production lines and processes. Purchasing department. Purchasing policies explained and views of wide variety of materials and their sources shown. (We see Albert M. Wibel who led purchasing) View of the River Rouge Plant, production lines, assembly lines and foundry interior.
Sign on door 'Ford Motor Co Vehicles Test Dept, Phoenix Section'. Test driver, Clay Hallickson, coming out of a door, gets into Ford Test car. Car on the desert highway. Test gases inside the car. View of test car on dirt road. Engineer at the control board of test equipment. V-8 engine hooked up to testing equipment. Man at the control board.
New 1951 Ford test car comes over the crest of a hill, being driven through deep mud, in deep water, and over cobble stones, on the Ford Dearborn Michigan test track. View of test driver at the wheel. Test car hits hard bumps. View of Ford's 'Automatic Ride Control' suspension on test track and in the Ford laboratory. View of suspension attached to drive train in laboratory with view of suspension spring. 1951 Ford being tested over desert road in Southwest United States. New 1951 Ford convertible in showroom.
Commercial advertisement for the new 1951 Ford Sedan automobile. Setting is a suburban neighborhood post-war. Front yard and suburban house. Woman leaves a house with her children. They all get into their 1951 Ford Custom Fordor sedan automobile. The children bounce on the car seat. View of Ford car seat springs tested by an automatic machine at Dearborn test facility. A car door hooked up to motor which continuously slams and opens the door. Car on the Dearborn Michigan test track, replica of Independence Hall in the background. Test car goes over steep hill, and cobble stones. The 1951 Ford is then seen in the Southwest United States, on a mountain road and a desert road. Label on side of car reads, 'Ford Test Car' View of speedometer. The new car arrives at an amusement park. Children get out of the car and run towards a merry-go-round. Ford emblem on front of car. Narrator stating "You can pay more, but you can't buy better."
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