Three people coming out from a house get into a Ford Model-A car. The car driving on snowy roads and several other Ford vehicles pass by. Views of the car being parallel parked. Two men getting into a two-tone Model-A Ford parked in front of a brick house.
A globe spinning slowly showing different parts of the world, interspersed with views of Ford Motor Company showrooms, service facilities, agencies, and offices at different locations in the world. Men walking in front of the buildings.
A river paddle boat cruising in the water at night. Close up views of men standing on balconies of the boat. Group of men looking down from balconies. Banners read 'Ford Dealers, Sales and Service' and 'Welcome merit club members' on the boat. Paddle wheels visible turning in water, and rescue boats affixed at top of boat Crowd leaves the docked boat and several men in crowd are handing out newspapers to the men coming on shore.
Man drives a Ford Model-T car on a snowy street in Michigan. The same man visible beside a pile of junk in the middle of snowy street. He still pretends to be driving, and looks down at the pile of junk in dismay.
Man in apron talks to another man beside a Ford Model-T motorcar while several men sit in front of a country store in background. Slate reads, "Yes I'd like to be a Ford Dealer but where am I going to get a building?" Two old men talk while a horse driven wagon and the Model T are on either side of them at the store entrance.
Opening scene shows women gathering for a bridge club party. They each drive to the party in their own cars and park in front of the house. While waiting for the last club member to arrive, they relax on the front porch of the hostess's home. They wear the fashions of the period, including Cloche hats, and some like flappers. The last woman to arrive drives a new Ford sedan, which attracts immediate attention from all the other women, who leave the porch and admire her car. Scene shifts to the next gathering of the bridge club, when all the womens' cars parked in front of the house, are new Fords.
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