People undertaking measures to beat the heat in the United States during the 1937 heat wave. People gather in a large number near the swimming pools. Children dive in the water and swim. Fountains erected in city streets where children gather to play. People pass through the street as water being sprinkled with the help of fountains. A female secretary wearing a bathing suit sits at a desk and takes dictation from a man. Inventor Horatio Casterbilt (or Casterbuilt) shows and wears a hat with a fan motor attached to it to keep his head cool. From a August 1962 newsreel depicting events 25 years earlier.
New Year's celebration in Times Square, New York City, as 1937 begins. Neon signs dominate the scene. Examples read: "Planters Peanuts", "Coca-Cola", Camel Cigarettes, and others. The Criterion movie theater marquee reads: "Cagney." The Hotel Astor is seen. Celebrating crowd is shadowed, except for brief glimpse. Lighted advertisements for Chevrolet automobiles stream across the Times building. The advertisements are interrupted by a message reading: " The time is now 12:02."
Large crowd gathers to celebrate the New Year (1937) in Times Square, New York City. Illuminated signs on buildings. Many neon signs advertise products, such as 'Planters Peanuts and 'Coca-Cola' . Two large klieg lights illuminate the crowd for the camera.
Film with highlights from game one of baseball's 1937 World Series between the New York Yankees and New York Giants. Shots of 60,000+ spectators attending the game at Yankee Stadium. In fifth inning, #23 Jimmy Ripple of the Giants singles. #6 Johnny McCarthy singles, sending Ripple to third. Yankees pitcher Lefty Gomez gets the Giants' Burgess Whitehead to hit into a double play but Ripple scores, giving Giants 1-0 lead. Shot of crowd standing. Yankee player hits single. Giants' pitcher Carl Hubbell winds up and throws. The Yankees' Joe DiMaggio slashes hit to center field with bases loaded; two runs score and DiMaggio slides safely into second. Former heavyweight boxing champion Jack Dempsey watches the game through mesh fence. Yankee hitter Bill Dickey takes a ball. Dickey hits a single, scoring a run and moving up other runners. Yankees' George Selkirk hits single, scoring two more runs. #10 Harry Gumbert now pitching for Giants. Ground ball by Tony Lazzeri scores another run for Yankees. Gumbert walks Red Rolfe with the bases loaded, giving the Yanks their seventh run of the inning. Giants finally get last out of the inning, walk off field. In eighth inning, Lazzeri comes to bat against Giants pitcher Al Smith. Lazzeri hits home run, trots around bases, shakes hand of batboy at home plate. Final score is 8-1 Yankees. Fans walk onto field at end of the game.
Large crowd gathered to celebrate New Year (1937) in Times Square, New York City. Neon signs on buildings advertising many places including: "Parlors", "Leblang", and "Theater Ticket", The Rialto and Criterion theaters are seen, as is the Camel sign. Illuminated advertising messages move around the face of the Times Building. The crowds are seen from time to time, as they become illuminated for the camera.
Large crowd gathers to celebrate the New Year (1937) in Times Square, New York City, United States. Numerous neon signs are seen. Examples include a "Planters Peanuts" sign that shows peanuts pouring from a package, and signs advertising product names such as: "Camels"and"Coca-Cola." A blinking "Vaudeville" sign is seen. The Criterion movie theater advertises a James Cagney film. Loews theater marquee announces Joan Crawford and Clark Gable appearing in the film "Love on the Run."
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