Mrs. Walter S. Goodland, wife of the Governor of Wisconsin, holds a bottle of champagne, preparing to christen the battleship, USS Wisconsin (BB-64). Rear Admiral, M.F.Draemel, Commandant of the Navy Yard advises her how to swing the bottle and then steps away so Governor Goodland can stand next to Mrs. Goodland for photographs
The horn of the USS Wisconsin (BB-64) sounds loudly, as Mrs. Walter S. Goodland, wife of the Governor of Wisconsin, successfully breaks a bottle of champagne over the ship's bow and it starts down the ways. She is assisted by Rear Admiral M.F. Draemel, Commandant of the Navy Yard. The ship's horn continues to sound throughout the launching. Navy yard personnel and spectators all cheer.
A football game in the United States. Highlights of a game between the Wisconsin Badgers and the Northwestern Wildcats. Spectators cheer. The Wisconsin Badgers win by 37-6.
Celebration of Wisconsin's Cheese Week. A huge cheese weighing over a ton arrives at the U.S. Capitol in Washington DC. Women in decorative costumes seated around the cheese. A banner reads 'See the World's Largest Cheese'. Wisconsin Senator Alexander Wiley officiates for his state and unveils a 'cheese' sculpture of Vice President John Garner IV.
Wisconsin's Alan Ameche awarded with Heisman Trophy as outstanding college football player of 1954. Ameche is seen wearing a suit along with trophy presenters in conference room. University of Wisconsin football player Alan Ameche seen holding the Heisman Trophy and smiling.
Two women sit in a Chrysler Corporation convertible car outdoors, at curbside. on a city street. 1955 models of Chrysler Corporation cars are displayed outdoors in a park like setting with ponds and statuary. Cars include Chrysler Imperial Newport, The women unveil new Desoto models. Later, they demonstrate electric powered windows. Visitors leave the display area carrying umbrellas, as rain begins to fall.
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