Highlights the importance and role of science in business. Application of science in gaining information about human desires to be used in marketing in business. General motors questionnaires being filled by a man and piles of questionnaires. Henry Weaver of the company talks about the importance of questionnaires and other tools to get knowledge about human desires, tastes and likes and dislikes. Men enter Morgan hall at Harvard Business School. A population sampling being conducted at the School. Men work on graphical divisions for data collection, samples being taken, data being classified and the outcome published in newspapers. Fortune magazine conducts a sample survey regarding the outcome of upcoming Presidential elections. Pollsters Gallup and Roper at work. Nearly 5,000 people being interviewed, data collected being worked upon and the outcome proves to be true with Franklin D. Roosevelt's victory. President Franklin D. Roosevelt after winning the election, Capitol and Congress. Various fact finding techniques being used in business. A book titled' Copy Testing ' brought out by Advertising research foundation. Scientific methods being used to find out human wants and tastes to make profits in business by using marketing as a tool to satisfy man's wants.
Aftermath of World War II in Berlin, Germany. Bomb damaged building in the foreground and rubble on street with Kaiser Wilhelm's church in the background, Berlin, Germany. People walk past the building, streets clear of rubble. Damaged steeple of the Church as a result of heavy bombardment during World War II.
Aftermath of World War II in Berlin, Germany. Wrecked light artillery gun in the foreground destroyed due to Allied bombings. Kaiser Wilhelm Memorial Church in the background in Berlin, Germany. Damaged steeple of the Church as a result of heavy bombardment during World War II. Damaged parts of the church with rubble on the ground.
Aftermath of World War 2, in Berlin, Germany. Remains of a 12.8 Cm German anti-aircraft gun atop the Flak tower at the Berlin zoo. The Berlin Victory Column, in the center of the Tiergarten circle, is visible beyond trees of the park in background. Views of two rooftop conveyers for bringing shells up to the gunners. Doors open to reveal 12.8 Cm shells in place where they would be delivered to the gun crews. Spent shells laying on the rooftop, and twin barrels of 20mm anti-aircraft gun in background
Aftermath of World War II in Berlin, Germany. German anti aircraft guns and shells in a yard. Barrels of anti aircraft guns. View of the surrounding area.
Aftermath of World War 2 bombing in Berlin, Germany. Damaged German anti-aircraft guns with barrels pointed skyward. The remains of the damaged Flak Tower III Humboldthain in Berlin. (Flak towers served as air raid shelters for thousands of local citizens. They had batteries of anti-aircraft guns on their roofs.)
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