News report about oath taking of Gerald Ford as 38th President of the United States, Washington DC. Gerald Ford immediately after completing his introductory speech to assembly of guests and White House assistants. President Ford and Mrs Betty Ford depart from the hall escorted by U.S. Military aides. The crowd departs from the hall after the ceremony. A White House correspondent, Robert Pierpoint, reports about the swearing in ceremony from the grounds of Lafayette Park outside the White House. The guests leave the East Room of the White House for an official dinner. Pierpoint and citizens in Lafayette Park.
A film titled 'The war ends in Europe' shows American people celebrating the end of World War II in Europe following surrender by Germany. A crowd in New York Times Square celebrates Victory in Europe Day (V-E Day). People pray in a church. U.S. President Harry S Truman announces the German surrender.
An advertisement for Ford's international weekly newspaper Dearborn Independent. Information about a page by Henry Ford, the founder of Ford Motor Company. Information about international news and editorials in the newspaper.
Exteriors of Max Factor's new makeup studio in Los Angeles, California. Make up artist Max Factor is greeted by various Hollywood stars like Anita Louse, May Robson, Binnie Barnes, band leader Ted Lewis, Tom Brown, Paula Stone, Tom Cavanaugh, Paul Ellis, Sophie Tucker, Chris Marie Meeker who was a stand in for Greta Garbo, Virginia Randall who doubled for Mae West, Pluma Noisom who stood in for Claudette Colbert. Stars get their make up done at the salon. A beauty parlor for men also. A woman gives beauty treatment to a man. Hollywood comedian Jimmy Durante looks into a mirror. He gets a facial done by a woman at the parlor. He jokes about the beauty treatment. From a November 14, 1960 newsreel recounting events from 25 years prior.
The new giant Pan American World Airways "Atlantic Clipper" (Boeing 314 Flying Boat) christened in Baltimore, Maryland. The second 7-1-pass seaplane for ocean service, the 'Atlantic Clipper' outside a hangar. A large crowd gathered for the ceremony. The seated guests. Pan American World Airways founder Juan Trippe addresses the gathering. U.S. Senator Millard Tydings and his wife, and Cornelius Vanderbilt, Jr. seated among the guests. The Clipper is christened by Mrs. Tydings. Dignitaries board the aircraft.
Republican nominee Wendell Willkie during a Presidential election campaign in New York. He is cheered by thousands of supporters. He arrives for the Worlds Fair at the Court of Peace. Willkie addresses a huge throng and waves to the crowd. He talks about industrial strength. The crowd cheers.
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