Street view of building with sign reading: "Rose Meta Cosmetics" at the top. An awning over the sidewalk carries words: "Rose Meta Beauty Salon." and address: 9 W. 125th Street. Co-founder, African American businesswoman, Olivia Parks Stanford, works at a desk and gives papers to a man. Olivia Stanford in the company's headquarters salon. A hair stylist styles a customer's hair. Customers pose after beauty care.
Large crowd gathered to celebrate New Year (1937) in Times Square, New York City. Neon signs on buildings advertising many places including: "Parlors", "Leblang", and "Theater Ticket", The Rialto and Criterion theaters are seen, as is the Camel sign. Illuminated advertising messages move around the face of the Times Building. The crowds are seen from time to time, as they become illuminated for the camera.
Large crowd gathers on New Year's Eve, to celebrate in Times Square, New York City. Neon signs on buildings. Vehicle movement is very slow and limited to a single line. Neon signs advertise many products such as "Planters Peanuts" and "Coca-Cola. A large image of James Cagney appears on top ot the Criterion movie theater marquee. An F.W. Woolworth store is seen adjacent to the theater.
The lights of Times Square as seen in the first few minutes of 1937. Neon signs advertise places and products, such as "Coca Cola" and "Planters Peanuts." A klieg light sweeps across the crowd, sporadically illuminating the revelers.
General Douglas MacArthur, being welcomed with a parade by citizens in New York City, United States. A large crowd gathers at a monument in New York. Motorcade passes through streets of the city. Showering of ticker tape over the parade.
National Geographic Society sponsors a balloon flight in Washington, United States. Major William E. Kepner, an army pilot and ballooner and Captain Albert W. Stevens, U.S. Army Air Corps geographic expert stand in front of a diagram which shows a 26-story office building, the shape of the balloon at the time of the launch and after it has reached the 15 mile mark. Captain Stevens explains the diagram.
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