Highlights the importance and role of science in business. Application of science in Chemistry to produce new chemicals and substances. Various new forms of plastic being manufactured in factories. Plastic telephone receivers being manufactured in a production plant. Articles made of new plastics. A new lucite plastic capable of transmitting light. A man holds lucite test tube, pipe and other articles made of plastic. He hits the lucite tube against a counter to show that it does not break. He demonstrates that curved lucite can "pipe" light through curves akin to electricity or water. Men take out synthetic rubber from a machine. Synthetic rubber made of coal,air and water being processed in a factory.
Highlights the importance and role of science in business. Application of science in business distribution. Harvard Business School, Dean Wallace B. Donham explains the importance of science in business distribution. He says industry is a result of business and science. He also speaks about the use of science in knowing the human desires and tastes.
Highlights the importance and role of science in business. Application of science in gaining information about human desires to be used in marketing in business. General motors questionnaires being filled by a man and piles of questionnaires. Henry Weaver of the company talks about the importance of questionnaires and other tools to get knowledge about human desires, tastes and likes and dislikes. Men enter Morgan hall at Harvard Business School. A population sampling being conducted at the School. Men work on graphical divisions for data collection, samples being taken, data being classified and the outcome published in newspapers. Fortune magazine conducts a sample survey regarding the outcome of upcoming Presidential elections. Pollsters Gallup and Roper at work. Nearly 5,000 people being interviewed, data collected being worked upon and the outcome proves to be true with Franklin D. Roosevelt's victory. President Franklin D. Roosevelt after winning the election, Capitol and Congress. Various fact finding techniques being used in business. A book titled' Copy Testing ' brought out by Advertising research foundation. Scientific methods being used to find out human wants and tastes to make profits in business by using marketing as a tool to satisfy man's wants.
Men seated in chairs as a man speaks into a microphone. The speaker reads out from a paper. Some out of the audiences put up their hands.
The units of Pacific Battle fleet comes back home after victory and end of World War 2. Views in Diamond Head, Hawaii. U.S. Navy sailors aboard ships, returning home from war in the Pacific. Admiral William 'Bull' Halsey speaking to the press. People crowd pedestrian walkway of Golden Gate Bridge in San Francisco to wave welcome to ships in the fleet arriving in San Francisco. Fog partially covers the area. Admiral Halsey on deck of aircraft carrier waving to crowds on bridge. Ships of the 3rd fleet arriving in San Francisco. U.S. Navy Fleet units passing through Panama Canal and stopping to indulge in recreational activities on land in Panama Canal Zone. Sailors on streets of Panama Canal Zone visiting souvenir shops, trying on hats, clowning around, and getting photographs taken. USS Enterprise (CV-6) aircraft carrier leading the fleet and arriving in New York harbor. A view of Statue of Liberty. USS Enterprise at dock. Sailors disembark and walk down walkways to dock. Relatives and families smile and welcome the sailors. People hug each other.
Methods and machines used by Germans and Italians in maritime sabotage operations. One method used as sneak craft is radio console. Dramatization depicts the use of German sneak craft. Three men work as a team. Three men stand on a pier. A pilot boat and two explosive boats used together. Boats underway. Crew members seated in the craft. A man from the team uses a loudspeaker. The radio console man with radio controls. (World War II period).